Heart (short) (2023)
Année de sortie: 2023
Nation: France
Alternative Title: N/A
Réalisateur: Angelina Jol
Writer: Salma Hay
Production & Genre
Histoire
In 'Heart', a woman residing and working in New York City receives news of a family tragedy back home. Upon her return to her homeland due to this tragic event, she begins to uncover secrets about herself and her true identity. This journey leads her to discover what truly lies deep within her heart.
Résumé
The project titled Heart (2023) is a fascinating example of unintentional or experimental digital guerrilla marketing, orchestrated by an elusive independent artist known as OuassimOnWaves. While listed on various aggregator platforms as a short film, Heart is, in reality, a musical body of work—likely an album or a collection of beats—that has been inserted into film databases to generate visibility. OuassimOnWaves appears to be an independent music producer or lo-fi artist who utilizes digital distribution tools to publish content. By categorizing this audio project as a "film" in user-generated databases (such as TMDB or similar open-source archives), the artist managed to create a digital phantom that bypassed standard categorization filters.
The guerrilla marketing aspect of this project relies on "metadata hacking." In the crowded world of independent music, it is nearly impossible for a new artist to get noticed. However, by exploiting the algorithms of movie databases, the artist created a "Trojan horse." The inclusion of A-list celebrities like Angelina Jolie and Jennifer Lawrence in the credits was the hook intended to trick the search algorithms. The fact that these names appear as "Angelina Jol" or "Salma Hay" suggests a crude method of data entry—perhaps to evade automatic copyright filters that flag the unauthorized use of celebrity names, or simply due to a character limit in the specific database software used for the upload.
This specific error—the truncated names—became the most effective part of the marketing strategy. Had the names been spelled correctly, the entry might have been flagged and deleted immediately as a fake. However, the bizarre spellings created a mystery. It turned a standard fake entry into an internet oddity that invites curiosity. Users who stumble upon "Brad Dicap" or "Robert Nir" are confused enough to stop scrolling and investigate, exactly as you did. Consequently, OuassimOnWaves successfully leveraged the massive traffic of movie portals to direct attention to an obscure music project, turning a database glitch into a promotional tool.
